Companies take up strategies to price their products or services and similar strategies can be nominated as pricing strategy. It’s like common for any size of companies to define the price of their products or services linked with multiple factors of production. Pricing strategy consulting services includes labor, material cost, advertising charges and cost of other inputs along with certain percentage as part of their profit.
While defining pricing, the pricing strategy adviser needs to look into capability of consumers/ buyers to pay, request conditions, competitor strategies, trade margins and input costs. There are multiple types of pricing strategies and similar strategies are known as Premium pricing Penetration pricing Economy pricing Skimming strategy. The name of similar strategy gives an indication about the pricing objectives.
Pricing Strategy Consulting Services
When planning pricing, marketers first must determine what this strategy is intended to achieve, given the marketing, financial and societal ideas they’ve set.
We at DART can give consulting results in multiple industries including Engineering, Healthcare and Equipment industry in defining appropriate pricing. We’ve pricing strategy consultants on board who can establish the links between pricing and the attributes valued by different strategic segments.
1. Pricing Strategy Increase ability to profitability produce/ capture value through price
- Pricing Models
- Pricing Guidelines
- Price Setting
2. Pricing Management Execution of pricing strategies to enable decision making & governance and compliance.
- Pricing Regulatory Compliance
- Processes & Tools
3. Reporting, Analysis & Intelligence Enhance visibility, accountability & prioritization of enhancement actions & market position.
- Price Benchmarking
- Price/ Volume Analysis
- Leakage Analysis
- Discounting Trends
- Price Segmentation
- Profitability Analysis