Importing from Asia and selling on Amazon? That means you’re completely responsible for ensuring that your product is completely compliant with all mandatory safety standards, labeling, and document requirements.

Keep reading, and you’ll learn if your product category requires pre-approval, and the documentation you must provide to Amazon’s category approval team to gain access.

In addition, we also explain why you can not calculate on your supplier to help you out, if something goes wrong – in which case your account may be suspended.

Who's responsible for assuring compliance with products sold

The Seller is always responsible for assuring that the product is compliant with all compulsory safety standards, labeling requirements, and documentation requirements.

The supplier isn’t responsible, which means that it’s entirely over to you – as an importer and/ or Amazon seller – to go through the compliance procedures.

For illustration, this may include the following steps.

  1. Assess all applicable safety standards and chemical restrictions that apply in the target market, and communicate these to your supplier (before production). 
  2. Confirm all applicable labeling requirements, and produce label files that you latterly send to the supplier ( again, before production starts).
  3. Follow up with lab tests, after production.

What you must do to misbehave in practical terms depends on the product and market.

Does Amazon develop its own standards?

No, doesn’t develop its own safety standards or other product standards. Instead, they only refer to the national standards in the target market.

Hence, a seller must ensure compliance with safety standards and labeling requirements in the United States, while sellers must comply with European Union regulations.

That said, has in the past required sellers to prove compliance with‘ voluntary’ standards. In the last case that I’m aware of, they forced Hoverboard sellers to give compliance with UL standards, which aren’t required by law.

Perhaps we will see further of this in the future.

Do compliance requirements apply to all product categories?

No product is fully outside the scope of regulation. For illustration, all products must be safe, truly if there’s no specific standard that covers that product.
Further, general labeling requirements apply to principally all products. Hence, it can be said that all products are covered by national product regulations – truly if the only requirement is a country of origin label.

As said, Amazon only (or at least for the utmost part) reflects national requirements.
That said, some products are supposed unsafe than others, meaning that they’re subject to a stricter set of safety standards, documents, labeling, and third-party lab testing requirements.

Hence, requires that you gain a pre-approval from them, before listing products in certain categories. A list can be found then, with a few examples below.

  • Beauty & cosmetics 
  • Shoes, Handbags & Sunglasses.
  • Electronics 
  • Jewelry 
  • Shoes, Handbags & Sunglasses

That said, the pre-approval requirements differ depending on the product and category. For example, the following apply if you plan to sell Hoverboards.

  • Your company name and seller ID 
  • Your contact information 
  • The marketplaces where you would like to sell your overboard products 
  • A list of ASINs you’re applying to sell 
  • Documentation that all hoverboards and hoverboard-related products you’re applying to list are certified under UL2272 
  • However, a letter from the manufacturer demonstrating that you’re an authorized reseller, If you’re a reseller of these products.

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